2015年08月14日
"top ad spending companies"
The force says its effort has "almost entirely" stopped UK campaigns by the car, food/drink and property sectors being placed on the illegal web pages reenex.
The scheme involves a blacklist, which is shared with ad brokers whose software determines what ads go where.
But one expert said the effect on the sites' earnings might be "negligible".
Operation Creative was launched by the City of London Police's Intellectual Property Crime Unit (Pipcu) in the summer of 2013.
It led to the creation of the Infringing Website List (IWL) - a database of online services that the police have confirmed provide access to unauthorised content.
Hundreds of sites now appear on the list, which has not been made public. Owners are given a chance to remove illegal material before their platforms are included.
Cheaper ads
Two years on, Pipcu says there has been a 73% drop in advertising from the UK's "top ad spending companies" on the affected sites, which it suggests both reduces their income and removes their "look of legitimacy .reenex
".
The figure is based on research carried out by Whitebullet - a firm that provides online intellectual property services.
It surveyed the ads placed on 17 sites that offer unauthorised access to TV shows, movies, music and games - both over a 12-week period between June and September 2013 and again between March and June 2015.
The firm's chief executive explained that ads are typically targeted at a local audience - so, a UK-based web user will normally see ads funded by a British campaign, even if the site in question is based elsewhere.
"The effort in the UK means that the advertising profile changes considerably," Peter Szyszko told the BBC
The scheme involves a blacklist, which is shared with ad brokers whose software determines what ads go where.
But one expert said the effect on the sites' earnings might be "negligible".
Operation Creative was launched by the City of London Police's Intellectual Property Crime Unit (Pipcu) in the summer of 2013.
It led to the creation of the Infringing Website List (IWL) - a database of online services that the police have confirmed provide access to unauthorised content.
Hundreds of sites now appear on the list, which has not been made public. Owners are given a chance to remove illegal material before their platforms are included.
Cheaper ads
Two years on, Pipcu says there has been a 73% drop in advertising from the UK's "top ad spending companies" on the affected sites, which it suggests both reduces their income and removes their "look of legitimacy .reenex
".
The figure is based on research carried out by Whitebullet - a firm that provides online intellectual property services.
It surveyed the ads placed on 17 sites that offer unauthorised access to TV shows, movies, music and games - both over a 12-week period between June and September 2013 and again between March and June 2015.
The firm's chief executive explained that ads are typically targeted at a local audience - so, a UK-based web user will normally see ads funded by a British campaign, even if the site in question is based elsewhere.
"The effort in the UK means that the advertising profile changes considerably," Peter Szyszko told the BBC
perfectly adapted for a life of extremes
traumatic early childhood experiences
false documents and dead-letter drops.
he had security in the future
the Chinese Communist Party,
what they are wearing on their wrist
traumatic early childhood experiences
false documents and dead-letter drops.
he had security in the future
the Chinese Communist Party,
what they are wearing on their wrist
Posted by wuyulin at 12:48│Comments(0)
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